Large selection of products and fast shipping!

Lovingly built by hand. Custom designed for you.

True Love Wheels was created by Michael Jellinek, who has been Cyclepath’s wheel builder for nearly a decade. True Love is a natural extension of Cyclepath, where our motto is “Custom Bike Love.” At Cyclepath we believe that everyone can benefit from a bicycle custom-tailored to them; True Love Wheels extends that principle to the bicycle wheel.

Why custom handbuilt wheels?

A custom wheelset is designed and built for you and you alone. Building wheels by hand allows for a level of care and precision far beyond the capacity of machines or scope of mass production. A custom, handbuilt wheelset will fit your needs perfectly and will be built with materials and components that reflect you and your riding style. A custom wheelset can say a lot about you, your personal tastes, and your sense of aesthetics.

True Love for Life.

All True Love Wheels will receive complimentary wheel truing and spoke replacement for the life of the wheel (applicable to original owner, does not apply to crash damage). All components come with manufacturers’ warranty on individual components.

True Love Crash Replacement Policy: Accidents happen. That’s why True Love Wheels offers a lifetime crash replacement on the components of your new wheelset. Damage your rim, hub or spokes and we’ll replace them at a fraction of the retail price (crash replacement pricing varies per component).

Labor of Love: Design

The first step in the process is to design the ideal wheelset for you. We’ll work with you to determine the best possible combination of hub, rim, spokes, nipples and lacing pattern for your intended use, riding style, physique and budget.

Labor of Love: Build

Your new wheels will be built by us, by hand. Every part of the process will receive the utmost care and attention. We use a DT Swiss truing stand and either a DT Swiss and Sapim Tensiometer to ensure your wheels are constructed with superior precision and accuracy.

Let’s get started.

To get rolling on your own set of True Love Wheels, stop by the shop or contact us to start the conversation. Once we get compatibility questions out of the way, we’ll discuss your riding style, performance needs and aesthetic preferences to determine how we can best make your dream wheelset a reality.

And yes, we can ship your custom wheelset anywhere in the world.

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